UpNext is a full-fledged India-based cult brand and social enterprise created in celebration of You and this beautiful planet – Earth.
In 2019 UpNext started with Karan & Manish’s passion for material exploration and a need to reuse the disposed waste in India. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes Indian handcrafts became very appealing.
With much sweat and support the abstract idea manifested into an environmentally-conscious social-enterprise that applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women who endure harsher conditions.